World Cup and opportunities for digital marketing

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While the whistle blowing from Qatar doesn't reverberate, you can scale the best in marketing strategies and heat up your business for the 2022 World Cup .

After all, the biggest football event on the planet — which starts on November 20th — attracts eyes from Email Data all nations to the matches, plays, goals and, of course, the team that will lift the cup.

Hence, the importance of also showing that your brand is engaged with the subject and can, in addition, offer ways to attract and retain consumers through it.

And below we will show you some great tips for you to score the Puskás goal with your company!

How important is the 2022 World Cup for the market?


Anyone who thinks that the event only affects the delegations of the main teams classified for the competition is mistaken. The market vibrates as if it were inside a stadium during the period, with an impressive forecast of e-commerce sales revenue of up to R$165 billion .



This figure is driven by the entire retail calendar and also by the 2022 World Cup. After all, this is a  whole month of possibilities to attract and relate to an audience whose country has 68% of its population passionate about football .

There are even products and services that directly or indirectly can increase these online transactions, such as:
Remembering, too, that the championship takes place when Black Friday 2022 is scheduled (November 25). In other words, it is the ideal time to generate awareness and awaken the interest of your base and convert them into leads .

Not to mention that the items above offer a pluralized perspective of actions. And this also denotes how much your strategies must have a flair for precision as keen as the top scorer in the 2022 World Cup (Let's hope it's Neymar). Check out how to use the right marketing strategies in your organization below:

How to use digital marketing at the 2022 World Cup?
We have selected some actions, trends, tools and strategies that can be aligned with your identity and the profile of your target audience.