Discover the secrets of Nike's marketing strategy

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Renowned British-American author and speaker Simon Sinek once said, “People don't buy what you make; people buy why you do it.” Without a doubt, this idea is a perfect summary for our case study today, Nike's marketing strategy. A slogan that is recognized throughout the world, “Just do it”, became three words that changed the paradigms of storytelling in advertisements.

How do they do that? And how did they turn a humble shoe store in Oregon into a multi-million dollar company with worldwide Phone Number List  recognition? Is it the famous athletes, the sports teams you sponsor, the large-scale advertising or simply the magic of your unmistakable logo? In this blog we will analyze the essential elements of this success story with a complete breakdown of their marketing strategies.

Nike Brand Overview General-overview-of-the-Nike-brand History nike in production Image: Business Insider Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon coach Bill Bowerman and his student Phil Knight. But, from its first store in 1966 to its first Nike brand shoe in 1972, its story was not an overnight success. Eventually, they expanded their business through numerous brand acquisitions, specifically Converse, Inc. (2003) and Cole Haan (2012).



Related: 10 Unique Examples of Brand Illustrations to Inspire You Brand mission and values: Fundamentals for creating Nike's marketing strategy Mission-Nike Image: Nike In their own words, Nike aims to “bring inspiration and innovation to every athlete in the world.” In fact, in the true spirit of fair sportsmanship, they believe in delivering their products to a diverse and inclusive community.

Additionally, they aim to design for comfort as they move towards a more sustainable future, as well as continuing their global community initiatives. The result? “As of June 2021, Nike has a market capitalization of $207.54 billion. This makes Nike the #51 most valuable company in the world by market capitalization” – CompaniesMarketCap. What is Nike's marketing strategy? nike gifset Image: The Slice What people don't often realize is that Nike ads intentionally avoid direct focus on their products.

Although their brand is the central element of their marketing, they seek to connect with their audience through impactful visual experiences. Additionally, Nike advertising is known to have high-budget video production scales, dramatic background music, and socially conscious concepts.